Rare Belle Époque Fashion Catalog - High Life Tailor 1911 - - Lot 688

Lot 688
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Rare Belle Époque Fashion Catalog - High Life Tailor 1911 - - Lot 688
Rare Belle Époque Fashion Catalog - High Life Tailor 1911 - "The Mysterious Case of the Formula" - Original fabrics. An exceptional and extremely rare luxury advertising catalog in the form of a literary booklet, published by the famous Parisian firm High Life Tailor (12 rue Auber / 112 rue Richelieu) for the Spring 1911 season. A unique historical and artistic document featuring an avant-garde marketing concept. Splendid Art Nouveau cover featuring a red moon at night, titled “The Mysterious Case of the Formula.” The interior features a genuine detective/fantasy novel written by Strapp, with fashion and scene illustrations by leading illustrators of the era: Marchetti, Lobay, Miranda, and Scott. An exceptional piece. The title page still contains its two original pure wool fabric swatches, intact beneath their protective black flap.
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