C.P.D.E. Advertising Brochure, 1928—Electricity Calendar—Ill - Lot 711

Lot 711
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C.P.D.E. Advertising Brochure, 1928—Electricity Calendar—Ill - Lot 711
C.P.D.E. Advertising Brochure, 1928—Electricity Calendar—Illustrated by J.C. Bellaigue—Paris, 1920s.Authentic vintage advertising document: a rare subscription flyer for “L’Agenda de l’Électricité 1928,” published by the C.P.D.E. (Compagnie Parisienne de Distribution d’Électricité), whose headquarters were located at 23 rue de Vienne in Paris. A valuable testament to the modernization of Parisian households during the Roaring Twenties. This booklet stands out for its humorous advertising approach, entrusted to a renowned illustrator. Two superb two-color compositions (black and red) by the artist Jean-Chéri Bellaigue (J.C. Bellaigue), featuring caricatured characters and small diaries flying through the air beneath calligraphic inscriptions reading “Don’t waste a minute!...” ” and “You’ll regret it!… .” Promotional content: A comprehensive introductory text detailing the organization of the diary of that era (200 pages of text, 186 pages of accounts, heliogravure illustrations) and a list of thematic articles in the table of contents ("White Coal," "Paris, City of Light," "Unique Recipes," "Wireless")
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